Chapter 4

Question 1

Definition of direct channel is

Answer 1

Employees of the insurance company sell the products or direct marketing techniques are used to promote sales

Question 2

What is the definition of indirect channels

Answer 2

Intermediaries paid by the insurer promote and sell cover on the insurance behalf

Question 3

Which business channel has seen significant growth in business from small businesses in over recent years

Answer 3

Direct

Question 4

What is a brochure site

Answer 4

Brochure sites on non-interactive websites. Essentially an online version of the insurer/intermediaries marketing material design to have the client contact the insurer

Question 5

What is a webform site

Answer 5

Web form sites allow a certain amount of interaction. They provide the facility for a customer to Cian information into an enquiry form.

The quotation is not provided interactively

Question 6

What is an interactive sites

Answer 6

The information the client inputs on the site is used to calculate and provide a quotation directly to the customer online.

Question 7

What is a full service site

Answer 7

This builds on the interactive site and allows clients and customers to access the system to change the details held or obtain quotations

Question 8

What is an extranet site

Answer 8

This is interactive and full-service sites used for e-broking. This allows designated intermediaries to go online to obtain quotations