Chapter 4 Flashcards
from external to internal analysis
similar external opportunities/threats
source for observable performance differences must be found inside the firm RESOURCES,CAPABILITIES CORE compentces
core competences
unique strengths, embedded deep within the firm
resources
any tangible or intangible asset a firm can utilise when formulating and executing a strategy
capabilities
organizational, managerial skills necessary to orchestrate a diverse set of resources and to deploy them strategically them strategically
capabilities
organizational, managerial skills necessary to orchestrate a diverse set of resources and to deploy them strategically them strategically
activities
distinct and fine-grained business concept (order taking, physical delivery to clients)
resource based view:tangible resources
labor, capital, land, buildings…
resource based view:intangible resources
firms cultur, knowledge, brand equity, brand reputation, equity, patents etc
resource based view: Resource heterogeneity
bundles of resources, capabilities differ across firms in the same industry
resource based view: resource immobility
resources do not move easily from firm to firm
VIRO framework
identfying resources as key to superior performance + predicting firm level competitive advantage
VIRO framework: valuable resources
- enables firm to exploit external oppertunities/offset external threats + increase economic value creation
revenue rises: if predicted value of product increases
VIRO framework: rare
if only one firm processes this resource
- resource valuable+ rare= competitive advantage
VIRO framework: costly to imitate
if the firm that do not processes resource are unable to develop buy it and good price
VIRO framework: direct immitation
competitive advantage can not be sustained if it can be easily imitated