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Anglais Spé > Chapter 36 - Advertising > Flashcards

Chapter 36 - Advertising Flashcards

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Vocabulaire Anglais flashcards
1
Q

Un publicitaire

A

An advertiser, an adman

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2
Q

Un agent de publicité

A

A publicist

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3
Q

La publicité aérienne

A

Skywriting

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4
Q

Un spot publicitaire

A

A commercial, a spot ad

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5
Q

Une page de publicité

A

A commercial break, a station break

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6
Q

Un publireportage

A

An infomercial

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7
Q

Un couplet publicitaire

A

A jingle

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8
Q

Le battage publicitaire

A

Hype

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9
Q

Le publipostage

A

Mass mailing

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10
Q

Le ciblage

A

Targeting

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11
Q

La conception

A

Design

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12
Q

Un graphiste

A

A graphic designer

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13
Q

Un stylicien, un concepteur

A

A designer

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14
Q

Un modèle

A

A sitter, a model

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15
Q

Un gros plan

A

A close-up

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16
Q

Le dynamisme

A

Punch

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17
Q

Un défi

A

A challenge

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18
Q

Un slogan

A

A motto, a slogan

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19
Q

Une accroche

A

A catch phrase

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20
Q

Une relance

A

A follow-up

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21
Q

Une étude

A

A survey

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22
Q

Un sondage

A

A poll

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23
Q

Un enquêteur

A

An interviewer

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24
Q

Un questionnaire

A

A questionnaire

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25
Q

Une personne interrogée

A

A respondent

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26
Q

Un coupon réponse

A

A reply coupon

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27
Q

Un utilisateur

A

A user

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28
Q

Un prospectus

A

A leaflet, a flyer, a handbill

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29
Q

Un autocollant

A

A sticker

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30
Q

Un dépliant

A

A folder

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31
Q

Une brochure

A

A booklet

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32
Q

Une affiche

A

A poster, a bill

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33
Q

Un panneau publicitaire

A

A billboard, a hoarding

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34
Q

Le paysage urbain

A

The cityscape

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35
Q

Une manchette

A

A headline

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36
Q

Un jeu de mots

A

A pun

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37
Q

Une aguiche

A

A teaser

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38
Q

Une astuce

A

A trick

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39
Q

Un encadré

A

A box

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40
Q

Un bon de réduction

A

A coupon, a voucher

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41
Q

Un rabais

A

A discount

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42
Q

Une ristourne

A

A rebate

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43
Q

Une guerre des prix

A

A price war

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44
Q

Une promotion

A

A special offer

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45
Q

Une étiquette (descriptive)

A

A label

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46
Q

Une étiquette (prix)

A

A (price) tag

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47
Q

L’emballage, le conditionnement

A

Packaging

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48
Q

Manipulateur

A

Manipulating

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49
Q

Mensonger

A

Deceptive, misleading

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50
Q

Trompeur

A

Deceitful

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51
Q

Maladroit

A

Clumsy

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52
Q

Exagéré

A

Far-fetched

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53
Q

Tape à l’œil

A

Flashy

54
Q

Criard

A

Gaudy

55
Q

Guindé

A

Formal

56
Q

Bizarre

A

Odd

57
Q

En taille réelle

A

Life-size

58
Q

Véridique

A

Truthful

59
Q

Attirant

A

Appealing

60
Q

Accrocheur

A

Eye-catching, catchy

61
Q

Divertissant

A

Entertaining

62
Q

Comique

A

Comical

63
Q

Efficace

A

Efficient

64
Q

Qui fait de l’effet

A

Effective

65
Q

Pertinent

A

Relevant

66
Q

Convaincant, persuasif

A

Convincing

67
Q

Astucieux, ingénieux

A

Clever

68
Q

Habile, rusé

A

Cunning

69
Q

Remarquable

A

Outstanding

70
Q

Omniprésent

A

Ubiquitous

71
Q

Facilement commercialisable

A

Marketable

72
Q

Invendable

A

Unmarketable

73
Q

Promotionnel

A

Promotional

74
Q

Faire la publicité pour

A

To advertise

75
Q

Promouvoir

A

To promote, to publicize

76
Q

Promouvoir la vente de

A

To merchandize

77
Q

Exposer

A

To display

78
Q

Faire du battage

A

To hype (up)

79
Q

Prévoir

A

To anticipate

80
Q

Supposer

A

To assume

81
Q

Innover

A

To innovate

82
Q

Commanditer

A

To sponsor

83
Q

Commercialiser

A

To market

84
Q

Positionner

A

To position

85
Q

Concevoir

A

To design

86
Q

Se concentrer (sur)

A

To focus (on)

87
Q

Diffuser

A

To broadcast

88
Q

Saturer

A

To saturate

89
Q

Souligner

A

To underline, to emphasize

90
Q

Mettre en valeur

A

To enhance

91
Q

Renforcer

A

To reinforce

92
Q

Influencer

A

To influence

93
Q

Forcer

A

To compel

94
Q

Réussir

A

To achieve

95
Q

Conditionner

A

To condition, to brainwash

96
Q

Faire appel à

A

To call on

97
Q

Eveiller, faire naître

A

To stir, to rouse

98
Q

Attirer

A

To appeal to

99
Q

Incarner

A

To embody

100
Q

Exposer

A

To exhibit

101
Q

Deformer

A

To distort

102
Q

Divertir

A

To entertain

103
Q

Tromper

A

To deceive

104
Q

Déranger

A

To bother

105
Q

Dynamiser

A

To energize

106
Q

Accroitre

A

To step up

107
Q

Donner un coup de fouet à

A

To boost

108
Q

Essayer

A

To test

109
Q

Choisir

A

To select

110
Q

Concurrencer

A

To compete with

111
Q

Un abribus

A

A bus shelter

112
Q

Le mobilier urbain

A

Urban furniture

113
Q

Une agence publicitaire

A

An advertising agency

114
Q

Un directeur de la publicité

A

An advertising manager

115
Q

Le jargon publicitaire

A

The advertising vernacular

116
Q

Une agence de création

A

A creative agency

117
Q

La publicité d’amorçage

A

Advance publicity

118
Q

Coller des affiches publicitaires sur un mur

A

To post a wall with advertisements

119
Q

La publicité sur le lieu de vente

A

Point-of-sale advertising

120
Q

Un article pilote (vendu à perte)

A

A loss leader

121
Q

La publicité presse

A

Newspaper advertising

122
Q

Vu à la télévision

A

Advertised on television

123
Q

La publicité informative

A

Soft-sell advertising

124
Q

Publicité faisant appel à des personnalités

A

Endorsement advertising

125
Q

La publicité subliminale

A

Subliminal advertising

126
Q

Des brochures publicitaires

A

Sales literature

127
Q

Une brochure touristique

A

A travel brochure

128
Q

Un matraquage publicitaire

A

An advertising blitz

129
Q

La publicité de saturation

A

Admass

130
Q

L’appareil publicitaire

A

The publicity machine

131
Q

Les frais de lancement

A

Start-up costs

Anglais Spé (5 decks)

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