Chapter 30 - Utility Flashcards
Utility
The satisfaction received from consumption.
Law Of Diminishing Marginal Utility
As consumption increases, the satisfaction from consumption decreases.
Total Utility
The total satisfaction received from consumption.
Marginal Utility
The utility derived from the consumption of one more unit of the good or service.
Equi-Marginal Principle
Consumers maximise their utility where their marginal valuation for each product consumed is the same.
The Margin And Decision Making
Utility may be used to consider how consumers rank their purchases in relation to the satisfaction that is gained from their consumption.
Equilibrium And Disequilibrium
The equimarignal principle is used to determine whether or not consumer equlibrium is being achieved