Chapter 3 Social/Mobile Marketing

Question 1

4E Framework?

Answer 1

Excite with relevant offers

Educate about offering

help them Experience products

give them opportunity to Engage with their social network

Question 2

3 Categories of Social Media

S,M,T

Answer 2

1. Social Networking - create excitement
2. Media Sharing - experience, engage
3. Thought Sharing - educate, engage

Question 3

3 actions to engage customer using social media

L,A,I

Answer 3

1. Listen - Sentiment Analysis
2. Analyze - (page views), (Bounce rate, click path, conversion rate), (keyword analysis)
3. Implementation - (whats the strategy/goal), (identify target audience), (Campaign: Experiment & engage), (Develop budget), (Monitor & change)