Chapter 3 - Social Cognition Flashcards
A person suffering from visual agnosia is able to _____ but _________ .
see objects; doesn’t know what they are
What are the two main types of social cognition?
Automatic thinking and controlled thinking
Define: automatic thinking
Thinking that is non-conscious, unintentional, involuntary, and effortless
What are schemas?
Mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about, and remember
Gardner, MacIntyre, and Lalonde (1995) asked English-speaking students living in Quebec to rate the characteristics of various groups. What was their main finding?
Participants were faster when rating the stereotypical characteristics of each group than when rating its non-stereotypical characteristics
When applied to members of a social group such as of one gender or race, schemas are commonly referred to as _______ .
Stereotypes
Kunda, Sinclair, and Griffin (1997) told uWaterloo students that “Michael” was either a salesperson or an actor, and his friends described him as very extroverted. Then they asked, “What kinds of behaviours do you suppose they have in mind when they describe him this way?” What were the student responses (generally)?
When Michael was a salesperson, participants generated pushy descriptions (e.g. “speaks loudly”) whereas when Michael was an actor, they generated more positive descriptions such as “life of the party.”
In a study by Kunda, Sinclair, and Griffin (1997) regarding “John” the construction worker/lawyer, participants were asked to generate examples of aggressive behaviour that “John” may exhibit. How did these examples given by the participants differ from each other?
When John was a lawyer, he was seen as more likely to argue, whereas when John was a construction worker, he was seen as more likely to punch/fight.
What did the results of the study done by Correll, Park, Judd, & Wittenbrink (2002) show?
In a simulation of unarmed/armed black and white males, people’s “shots” were influenced by the race of the men in the pictures. People were prone to make mistakes by “shooting” black men who were unarmed. When the men pictured were white, participants made about the same number of errors whether the men were armed or unarmed.
Although everyone uses schemas to understand the world, the content of our schemas is influenced by our culture. (T/F)
True
People who suffer from Korsakov’s syndrome have difficulty _______ ______.
Forming schemas
What was the design of the study conducted by Harold Kelley (1950)? What did the results show?
Kelley told economics students they would be taught by a guest lecturer and gave them a brief note about the instructor beforehand. Some versions of the note said the instructor was considered cold, while some said he was considered warm. Students who were told he was warm inevitably gave him better ratings and were more likely to participate in class than the other students. – people use schemas to “fill in the blanks”
Define: accessibility
The extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used when making judgments about the social world
Schemas can be accessible for what 3 reasons?
- chronically accessible due to past experiences
- they are related to a current goal
- temporarily accessible because of recent experiences
Define: priming
The process by which recent experiences increase the accessibility of a schema, trait, or concept
In a study by Higgins, Rholes, and Jones (1977) on the role of accessibility and priming, people were made to memorize positive or negative terms that may be applicable to a character’s behaviour. Later on, they had the participants read a paragraph about “Donald” and form an impression of him. What did their results show?
Participants who had memorized words that could be used to interpret Donald in a positive way formed a much more favourable impression of Donald than those who had memorized negative words in the first study.
“Thoughts, then, have to be both accessible and applicable before they will act as primes, exerting an influence on our impressions of the social world.” (T/F)
True