Chapter 3 - Process Thinking Flashcards
Process Thinking
- Requires major changes in how people relate to one another and work across functions.
- Effects every aspect of the company.
- Executive leadership must embrace process thinking.
Functional Organization
The grouping of resources into specific departments, such as R&D, purchasing, production, logistics, and marketing.
Research & Development
Translates customer needs into tangible products.
- Goal: build appealing, easy to make products with shorter concept-to-market lead times.
Purchasing
Acquires the right materials at the right price for use in operations.
- Select the right suppliers and build relationships.
Production
Transforms inputs into a more highly valued and desirable product or service.
- Use resources to build processes that make low-cost, high-quality goods.
Logistics
Moves and stores goods so they are available for use in operations or for sale to customers.
- Leverages transportation, warehousing, and order processing.
Marketing
Identifies customer needs and communicates to the customer how the company can meet those needs.
Functional Thinking
- Business school classes
- Magnified by physical distance
- Managers see only their function and its performance.
- Decisions aren’t organizational (local optimum)
- Fail to recognize value added in other areas.
- Competitiveness deteriorates, costs increase, service suffers.
Purchasing Goals, Decisions, and Measures
- G: Minimize purchase price.
- D: Lowest purchase price, stable requirements, multiple sourcing, frequent bidding
- M: Cost oriented, year to year purchase price.
Production Goals, Decisions, and Measures
- G: Minimize costs
- D: Long runs, stable schedules, product standardization, SKU minimization
- M: Cost oriented, per-unit cost
Logistics Goals, Decisions, and Measures
- G: Minimize costs
- D: Quick replenishment, minimal inventory, centralized inventory, long lead times
- M: cost oriented, inventory cost, transportation cost
Marketing Goals, Decisions, and Measures
- G: Sales/Market Share
- D: High service levels, high inventory, dispersed inventory, short delivery times, quick response
- M: market oriented, sales/share growth
Anatomy of a Process
- Information flow
- Physical flow
- Financial flow
New Product Development Process
- Begins with an idea
- Project evaluation, approval, and budgeting (financial flow)
- Prototype is built (physical flow)
- Specific decisions are made regarding each activity (conceptualization, evaluation, ramp-up)
- Everyone works together to design a great produce.
Materials Acquisition Process
- Need is identified and communicated
- Request for Proposal (RFP) sent to suppliers, a supplier is chosen.
- Physical Flow - order picking, shipping, transportation, order receipt and inspection.
- Financial Flow - product received, inspected, and accepted, payment is made.
- Decisions regarding each activity are made.
Essential Elements of Process Management
- Timely flow of information
- Efficient flow of physical materials
- Effective cash flow management
(depends on collaboration)
Systems Thinking
The holistic process of considering both the immediate local outcomes and the longer-term systems-wide ramifications of decisions.
- Everyone pulling in the same direction.
5 requirements for managing a company or SC as a system
- Holistic View
- Information Availability and Accuracy
- Cross-functional and Interorganizational Teamwork
- Measurement
- Systems Analysis
Holistic View
- Process visibility
- Need to understand all of the trade-offs that occur within the organization.
Information Availibility and Accuracy
- Tremendous amounts of data must be collected, analyzed, and translated into knowledge.
- Better data tracking, analysis, and sharing is needed.
- Bar codes, scanning devised, RFID tags, data warehouses, data-mining software, ERP systems.
Cross-Functional and Interorganizational Teamwork
- Sub-unit loyalties make this difficult
- Working to achieve functional goals is desirable but not at the expense of the whole organization.
- Learning to work together towards one goal.
Measurement
- Recognition (bonuses and promotion) = short run results.
- People don’t make holistic decisions when they are measured on local, functional outcomes.
- Measures must support organization’s most important objectives (biggest challenge)