Chapter 3: How to Make the Midsole Flashcards
1
Q
What was the “weapon of choice” for BASF and Adidas’ shoe collaboration?
A
Adidas used Mini ENERGY CAPSULES on their Boost running shoe.
2
Q
Compared to Nike, or any other running shoe on the market at that time, what were Adidas and BASF able to achieve with their running shoe?
A
The Adidas Boost running shoe yielded the highest energy return compared to Nike or any other runner shoe on the market at that time.
3
Q
What is the Adidas Boost 3 Foam made of?
A
The Adidas Boost 3 Foam is made from TPU foam BLOWN WITH AIR BUBBLES.
4
Q
What are Adidas scientists trying to do to stay competitive?
A
Adidas scientists are trying to stay in the fight for market share with foam technology.
5
Q
A
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