Chapter 3: Distribution Policy PLACE

Question 1

Give 5 implications

Answer 1

Often combined distribution
Documentation readiness for delivery
Site relevance
Importance of franchising
Possibility of online distribution

Question 2

What are the goals of distribution policy?

Answer 2

Accessibility
Consistency
Convenience
Cost-efficient
Market Expansion

Question 3

What are the different transport needs for Intangible services?

Answer 3

Service tools and equipment
Service personnel
Customer traveling to service
Mobile units

Question 4

Define Direct & Indirect Distribution Channels

Answer 4

Direct Channels: service provider directly interacts with customer
Indirect Channels: 3rd party intermediary facilitates service delivery

Question 5

Define Franchising and Franchising Agreements

Answer 5

Franchising: partnerships with the aim of promoting sales in exchange for fees
Franchising Agreement: use brand name and logo, adherence to operational guidelines

Question 6

What are Advantages of Franchisors?

Answer 6

Rapid expansion
Revenue stream
Brand promotion

Question 7

What are Advantages of Franchisees?

Answer 7

Established brand
Training and Support
Access to supplies

Question 8

Why use multi-channel distribution for services? + examples

Answer 8

It allows to reach diverse customer segments & enhance convenience

E-commerce platforms
Mobile apps
Physical Stores
Partnerships