Chapter 3: Demand, Supply, and Market Equilibrium Flashcards
Demand
Schedule or a curve that shows the various amounts of a product that consumers are willing and able to purchase at each of a series of possible prices during a specified period of time
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Demand schedule
A table that shows demand for a specific product, and the quantity demanded for each price
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Law of demand
There is an inverse relationship between price and quantity demanded. As price goes up, demand goes down.
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Diminishing marginal utility
In any specific time period, each buyer of a product will derive less satisfaction from each successive unit of the product consumed.
Ex: the second big Mac will yield less satisfaction to a consumer than the first.
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Income effect
A lower price increases the purchasing power of a buyers money income, enabling the buyer to purchase more of the product than before
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Substitution effect
At a lower price, buyers have the incentive to substitute what is now a less expensive product for other products that are now relatively more expensive
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Demand curve
A curve that reflects the law of demand. Price goes on the vertical axis with the quantity demanded on the horizontal axis.
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Determinants of demand
Factors that can and do affect purchases. They are assumed to be constant when a demand curve is drawn.
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Normal goods
Products, whose demand varies directly with money income
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Inferior goods
Goods whose demand varies inversely with money income. Ex: used clothes at thrift stores
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Substitute good
One that can be used in place of another good
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Complementary good
One that is used together with another good
Independent goods
Goods that are related to one another
The seven determinants of demand
- A favorable change in consumer tastes.
- An increase in the number of buyers.
- Rising incomes of the product is a normal good.
- Falling incomes at the product is an inferior good.
- An increase in the price of a substitute good
- A decrease in the price of a complementary good.
- A new consumer expectation that prices or income will be higher in the future.
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Refer to table 3.1 for helpful info on demand
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