Chapter 3 - Demand Flashcards
Demand
Demand is the quantity of a good or service that customers are willing and able to buy at a given price at a given period of time, ceteris paribus
Law of demand
The law of demand states that an increase in price will lead to a fall in the quantity demanded of a product, vice versa
Income effect
As price of product falls, consumer’s real incomes increase so they are able to buy more goods and services at a lower price
Substitution effect
If a price of product falls, more people can buy the product, so consumers will choose cheaper products over rival products. This causes consumers to replace higher priced products with lower priced ones.
Market
A market is any place where transactions take place between buyers and sellers
Non-price determinants of demand
Related products (substitutes and complements), Income, Preferences and tastes, Expectations of future prices, Number of consumers. (Use acronym RIPEN)
Normal Goods
Products that customers tend to buy more of as their income level increases
Inferior goods
Products whose demand falls when consumer’s real income rises
Complementary goods
Goods that are jointly demanded (example: printer and paper)
Substitutes
Products that are in competitive demand because they can be used in place of each other (Example: tea and coffee)