Chapter 3 - Consumer Behaviour

Question 1

Consumer purchase decision process

Answer 1

Need/want recognition
Search
Evaluation
Choice
Post purchase use

Question 2

Stage 1: Need/want recognition

Answer 2

Marketers make potential customers aware of how their products and services add value and would help satisfy needs/wants

example: seeing an advertisement reminds you you’re hungry

Question 3

Stage 2: Search

Answer 3

Finding information on different alternatives

Question 4

Stage 3: Evaluation

Answer 4

Develop evaluative criteria to help you narrow down your choices

criteria: characteristics that are important to you such as price, size

Question 5

Stage 4: Choice

Answer 5

Choosing which alternative to choose

Question 6

Stage 5: Post purchase use and evaluation

Answer 6

Decide whether item you purchased is everything you wanted

post-purchase dissonance: item does not meet expectations

Question 7

Low involvement decisions

Answer 7

Inexpensive, purchased regularly and pose low risk to buyers