Chapter 3: Consumer Behavior: how people make buying decisions Flashcards
1
Q
What personal factors may influence a consumer’s behavior?
A
2
Q
What psychological facotrs may influence a consumer’s behavior?
A
3
Q
What is Selective Attention?
A
4
Q
What is Selective Retention?
A
5
Q
What is Selective Distortion?
A
6
Q
What is Shock Advertising?
A
7
Q
What is Subliminal Advertising?
A
8
Q
Define Learning
A
9
Q
What is an Opinion Leader?
A
10
Q
What is a Dissociative Group?
A
11
Q
How do Maslow’s hierarchy of needs and learning affect how companies market to consumers?
A
12
Q
Routine Response Behavior
A
13
Q
Define Impulse Buying
A
14
Q
What’s the difference between a Low-Involvement Decision and a High-Involvement Decision?
A
15
Q
What are the stages of the Buying Process?
A
