Chapter 3: Business Intelligence Flashcards
What is business intelligence (BI)?
A technology-driven process for analyzing data to help organizations make informed decisions.
What are the three primary activities in the BI process?
- Acquire Data
- Analyze Data
- Publish Results
How do organizations use data warehouses?
To manage BI data by obtaining, cleansing, organizing, and cataloging data.
What is the difference between a data warehouse and a data mart?
A data mart is a smaller data collection that addresses the needs of a specific department.
Fill in the blank: A data warehouse is a facility for managing an organization’s _______.
[BI data]
What are the typical uses of BI in organizations?
- Identifying changes in purchasing patterns
- Informing about sales and profitability
- Deciding on marketing plans
- Problem-solving for sales increase
What are three techniques for processing BI data?
- Reporting
- Data mining
- Big Data analysis
True or False: Data mining is used to find patterns and relationships among data.
True
What types of data does a data lake handle?
- Structured data
- Unstructured data
What is the goal of reporting in BI analysis?
To create information about past performance.
What does the term ‘Big Data’ refer to?
- Volume: Petabyte and larger
- Velocity: Generated rapidly
- Variety: Structured and unstructured data
What are some possible problems with operational data?
- Dirty data
- Missing values
- Inconsistent data
- Data not integrated
Fill in the blank: BI servers provide management and _______.
[Delivery]
What is continuous intelligence?
Compiling and analyzing various data streams to yield actionable information with minimal human intervention.
What role do IoT devices play in continuous intelligence?
They are essential components for processing vast quantities of data.
What is the significance of data cleansing in a data warehouse?
To ensure that the data is accurate and usable for analysis.
How did the COVID-19 pandemic affect Zoom’s usage?
It contributed to a surge in the use of Zoom as a videoconferencing platform.
What can lead to security fatigue in organizations?
Extensive security systems and the feeling that breaches are inevitable.
What are the components of a generic Business Intelligence System?
Management and delivery components for handling BI data.
What is an example of a problem that can arise from too much data?
Data not integrated or wrong granularity.
What is a characteristic of supervised data mining?
Uses a priori model to compute outcomes.
What is the primary function of MapReduce in Big Data?
To process large datasets across a distributed computing environment.
How do organizations use BI to solve problems?
By analyzing data to identify strategies for increasing sales or reducing waste.
