Chapter 3:analyzing The Marketing Enviroment Flashcards
The market environment explain it
Included app the factors outside the marketing that can affect the marketing management’s ability to build and maintain a successful relationship with customers
What’s the micro environment?explain it
Micro environment consists of the close factors that can affect the company’s ability to serve
1) customers
2) suppliers
3) marketing intermediaries
4) competitors
5) customer market
Explain the 6 actors of a company’s micro environment
The company The supplier The marketing intermediaries Competitors Public Customers
What are the different types of marketing intermediaries ?
- resellers
- physical distribution company’s
- marketing services firms
- financial intermediaries
What’s the company’s “macro environment “
The company is not alone in the business environment.the macro environment consists of:
- demographical environment
- economic environment
- natural environments
- technological environment
- political environment
- cultural environment
Explain the demographical environment
Demography:the study of human populations,size,destination,location,age,gender,race and other statistics.
Demographic environment involves people and people make up markets
Explain “demographic trends “
Shifts in age,family structure,geographic population,educational characteristics,and population diversity
Explain “generational Market”
Generational marketing is important for segmenting people by their lifestyle instead of age
Explain the changing in the work force
More educated and more white collar
Defined the economic environment
Economic environment consists of factors that affect purchasing power on spending patterns
What is value marketing
Value marketing is offerating financially cautious buyers the right combination of quality and service at a fair price
The companies macroenvironment: natural environment
Natural resources that can be used as input by marketers or that are affected by marketing activities
