Chapter 3

Question 1

A component of the integrated development theory in which one area of the development can operate at a loss that is offset by lucrative operations elsewhere within the resort.

Answer 1

Balanced Development

Question 2

Development of a destination in which a single developer encourages complementary businesses in and around the property.

Answer 2

Catalytic Development

Question 3

The avenues though which travel products are sold. “Place” when discussing the four P’s of Marketing.

Answer 3

Channel of Distribution

Question 4

Locating a variety of tourism sites and products in one area to create easy access for visitors.

Answer 4

Clustering

Question 5

Development of a destination that occurs naturally , without community planning. A lack of common theme often means duplication of services and a general lack of development of the destination.

Answer 5

Coattail Development

Question 6

When demand changes significantly as result of price changes.

Answer 6

Elastic Demand

Question 7

The process of attempting to determine the future demand for a product/experience.

Answer 7

Forecasting

Question 8

Creating products to fulfil the needs of a specific segment of the total market.

Answer 8

Niche Marketing/Target Marketing

Question 9

Product, Price, Place, and Promotion

Answer 9

4 P’s of Marketing (Marketing Mix)

Question 10

The use of experts and their accumulated experience and knowledge to predict future demand.

Answer 10

Qualitative Forecasting

Question 11

The analysis of numerical data (current and past) to help predict the future.

Answer 11

Quantitative Forecasting

Question 12

Adherence to a common theme. Easily done within Integrated Development

Answer 12

Functional Form

Question 13

When demand does not significantly change as a result of price changes.

Answer 13

Inelastic Demand

Question 14

A basic system that includes facilities such as roads, sewage systems, electricity, and water supply.

Answer 14

Infrastructure

Question 15

Term used to describe the service and experience of the tourism product. Cannot be “held” or sampled prior to purchase.

Answer 15

Intangible

Question 16

The development of a large parcel of land by a single individual or company to the exclusion of other developers.

Answer 16

Integrated Development

Question 17

A written plan used to guide a company’s actions specific to product, price, promotion, and channel of distribution.

Answer 17

Marketing Plan

Question 18

The division of the overall market into groups of people who share similar characteristics or have similar needs.

Answer 18

Market Segmentation

Question 19

The physical means of supporting and attracting tourists such as land and agriculture, a habitable climate, water supply, and natural beauty.

Answer 19

Natural Resources

Question 20

The special feeling of a destination, created by its unique features, and used in marketing initiatives.

Answer 20

Sense of Place

Question 21

The unique characteristics that create the sense of place of a destination. (physical, cultural, historic, etc)

Answer 21

USP - Unique Selling Proposition

Question 22

A current style or preference.

Answer 22

Trend

Question 23

An intangible concept referring to the genuine warmth extended to visitors by the host community.

Answer 23

Hospitality of the Host

Question 24

All the buildings located at the destination including terminals, lodging facilities, food and beverage outlets, stores, etc (from the ground up)

Answer 24

Suprastructure