Chapter 3

Question 1

Advertising as a result of four major factors

Answer 1

1. The rise of capitalism
2. The Industrial Revolution
3. The emergence of modern branding
4. The rise of modern mass media

Question 2

Subliminal advertising

Answer 2

Subconscioius advertising

Question 3

Branded advertising

Answer 3

Blending of advertising and IBP with entertainment, primarily film, music, and television programming

Question 4

Product placement

Answer 4

The significant placement of brands within films or television programs

Question 5

Rise of capitalism and advertising

Answer 5

Capitalism is based on inherent competition. This competition is spurred by stimulating consumer demand through advertising

Question 6

The Industrial Revolution and Advertising

Answer 6

Being able to flood the market with mass produced goods and disperse them efficiently in and to numerous locations. Urbanization meant that there was a high concentration of jobs in one place, thus higher consumption.

Question 7

The emergence of modern branding and advertising

Answer 7

Build familiarity with your potential consumers.

Question 8

The rise of modern mass media and advertising

Answer 8

The infrastructure of mass circulation that allows for companies to brand and to scale up (get bigger).

Question 9

PT Barnum Era

Answer 9

1875-1918 Branding and advertising is becoming an embedded part of the capitalist system - “there is a sucker born every minute” - ads prey on consumers. The Barnum-era ads were hyperbole, lacked real-world context, little colour and lots of writing.

Question 10

1920’s and advertising

Answer 10

The emergence of hedonism and modernity. Society shifts toward prosperity, openness, consumption, and pleasure. Advertising began to instruct people how to be modern. Women became the advertising’s primary target. Ads began to construct social-material relationships (infusion into social life - heating example)

Question 11

Creative Revolution

Answer 11

1960-1972 - Design gets a lot cleaner, more minimalistic, more self-aware, ironic, daring and transparent. The assumption about the audience is that it is more sophisticated.

Question 12

E-Revolution

Answer 12

1993-2000 - Advertisers want ROI and focus more on accountability of the agencies. Digital more and more important.

Question 13

Consumer Empowerment

Answer 13

2000-Present - Consumers generate content and talk back to the brand.

Question 14

The 1970’s period

Answer 14

1973-1980 - the era of self doubt. Reinvention of the industry.

Question 15

The Designer Era

Answer 15

1980-1992 - Explosion of designer goods: everything became about public consumption status and their makers.