Chapter 3-4 Flashcards
This is said to be the beginning of
business endeavor
Ideation
What should be the first investment of
anyone who seeks to be an entrepreneur
Ideation
If you have an idea you should
write it
To be a entrepreneurial business opportunity the ______
idea should b new or innovative
What are the sources of idea?
Consumers/ market in general
Trade Journals
Exhibits
Trade shows
Why is the consumers the best source of idea?
Because the are the one who is in need for a certain product
Ideas that are worth a business should be
the one that has a market now and in the future
Ideas can be driven by
Need/want
Time saving
Money savings
Passion, Talent or ability
Most common ways in developing an idea
a. Recognize the need
b. Improving an existing product
c. Recognize trends
d. Be aware of everything
e. Name it first, then develop it
How to protect your ideas?
a. Confidentiality agreements
b. Patent
c. Trademark
d. Copyright
A form of contract that specifically provides that a signer (i.e. investor, manufacturer etc.) will not share the idea to anyone.
Confidentiality agreement
What should you do if you are preparing for an agreement?
Ask advise to those with experience or patent attorneys
What will happen if you violate a confidentiality agreement?
Potential fines or legal and reputational repercussions
This gives the inventor exclusive legal rights to exclude anyone else from manufacturing, selling, importing, or using an invention during the life of the patent.
Patent
What is a patent?
exclusive right to a product, method, design of a new product.
How many years id the protection of patent?
20 years
Thomas Edison (1878)
Light bulb
- Steve Jobs and his colleagues at Apple
Apple
Alexander Fleming
Penicilin
Alexander Fleming
Airplane
University of Toronto (Frederick Banting, Charles Best, JJR Macleod) (1923)
Insulin
Types of patents
Design
Utility
Plant
It means any visible sign capable of distinguishing the goods (________) or services (_______ ___) of an enterprise and shall include a stamped or marked container of goods.
trademark, service mark
can be one word, a group of words, sign, symbol, logo, or a combination of any of these to identify their goods and distinguish them from others sold in the market.
Trademark
How long is the registration of trademark?
10 years renewable to another 10 years as long as it is still used
- It protects the creative work of composers, authors/writers, artist, and other artist.
Copyright
This is the easiest form of protection for Intellectual Property Rights. It is applied to books, pamphlets, articles and other writings, works of drawing, painting, architecture, sculpture, engraving, musical
compositions, with or without words, etc.
Copyright
The term of protection of copyright is
the life of the author and 50 years after his death
What are the steps in enterprise planning?
- Idea generation and opportunity identification
- Informal Screening
- Analysis of the situation
What method is used in idea generation?
Brainstorming
This is the process of selecting from the list of ideas and possible opportunities to be pursued.
Informal Screening
In informal screening you should select ideas that _______
Interest you most and the one with potential to earn profit
The criteria in informal screening:
A. Marketability of the product/Availability of demand for the product.
B. Availability of skills
C. Availability of qualified personnel
D. Availability of technology/equipment
E. Availability of raw material
F. Availability of supplier
G. Ease of implementation
H. Perceived profitability
I. Investment requirement
J. Environmental considerations
K. Government support
I. Competitors
This means analyzing the resources which
include the 7 M’s
Resource analysis
Tangible resources
money, materials, and machines
Intangible resources
methods (processes) and moment (time)