Chapter 3

Question 1

social production of meaning through sign systems

Answer 1

representation

Question 2

the language does not merely reflect our understanding of reality, it constructs it

Answer 2

semiotics

Question 3

signifiers

Answer 3

physical representation

Question 4

signified

Answer 4

mental image of it

Question 5

denotative

Answer 5

literal meaning

Question 6

parole

Answer 6

a specific utterance

Question 7

sexual pleasure from looking at other people’s bodies is called ___________.

Answer 7

Scopophilia

Question 8

when people seek to identify themselves in characters, that is ____________.

Answer 8

Narcissism

Question 9

pleasure involves control , also known as “whore”

Answer 9

Voyeuristic

Question 10

object itself becomes eroticized

Answer 10

fetishistic

Question 11

Mulvey concluded that visual please in film must be ________ to free women from _____________ of ________ _________.

Answer 11

eliminated, objectification, male gaze

Question 12

dominant preferred

Answer 12

read as producer meant it to be read

Question 13

negotiated

Answer 13

blend dominant and own perception

Question 14

3 points of popular music from adorno and horkeimer

Answer 14

1- standardized financial success 2- distracts us from deeper social/political problems 3- invites opposition, but no significant challenge to capitalism/production