Chapter 3

Question 1

What is environmental scanning?

Answer 1

The process of acuring information on events outside the organizzation to indentify and interpret potential trends?

Question 2

What are social forces?

Answer 2

The demographic characteristics and the culture of the populace

Question 3

What are demographics?

Answer 3

description of a population according to characteristics, such as age, ender ethnicity, income, and occupation

Question 4

What countries is population growth most prominent?

Answer 4

Developing nations

Question 5

What are the demographic trends in the us?

Answer 5

The pop is becoming larger, older, and more diverse

Question 6

What are the generational cohorts?

Answer 6

Baby Boomers, Gen X, and Gen Y

Question 7

The generation of children born between 46-64?

Answer 7

Baby Boomers

Question 8

Members of U.S. pop born 65-76

Answer 8

Gen X

Question 9

born between 77-94

Answer 9

Gen Y

Question 10

What is multicultural marketing?

Answer 10

Marketing programs that reflect unique aspects of different races

Question 11

What is the set of values, ideas, and attitudes that is learned and shared amoung the members of a group?

Answer 11

culture

Question 12

What is the economy?

Answer 12

pertains to the income and resources that affect the cost of running a business or household

Question 13

What are the three main economic areas of interest for marketing

Answer 13

consumer gross, disposable, and discresionary income

Question 14

What is the marketspace?

Answer 14

An information and communication-bsed electronic exchange occupied by digitized offrings

Question 15

What is competition?

Answer 15

Alternative firms that could provide a product to satisfy a specific market’s needs

Question 16

Who makes up the majority of the competitive landscape?

Answer 16

small businesses

Question 17

What are the technological impacts on customer value?

Answer 17

• Plummeting Costs

* New Products

Question 18

What is regulation?

Answer 18

Restrictions that state and federal laws place on business

Question 19

Consumerism

Answer 19

A movement started to increase the influence power and rights of consumers.

Question 20

What is moral idealism

Answer 20

A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome

Question 21

What is social responsibility?

Answer 21

The idea that organizations are part of a larger society and are accountable to that society for their actions

Question 22

Cause marketing

Answer 22

tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products