chapter 3 Flashcards
what is Computer mediated communication CMC
communication thru electronic technology like the internet. acts as the bridge between sender and receive
what are the 2 forms of communication
asynchronous and syncrhonous communication
what is synchronous communication
happens in real time
both parities are engaged tg
example of synchronous communication
phone calls, video calls
what is asynchronous communication
doesnt happen in real time, response arent immediate
most cmc fall under thi
what are the examples of asynchronous communication
sending msgs, commenting
what is social presence theory (SPT)
how real or present 2 communicators feel to each other
what are social presence cues
verbal cues (tone of voice)
and
non verbal cues (facial expressions, body language)
characteristics of high social presence
more personal
its live
its direct (video calls)
what are some characteristics of low social presence
less personal
its not live (email, texts)
what are the effects of low social presence
msg more likely to be misundersttod
ppl may feel more hostile and self centered
more focused on task rather than interactions
what is media richness theory (MRT)
different media vary in their ability to convey rich information
what are the 2 media in media richness theory
rich media
lean media
what is rich media
use for complex, uncertain, or relational task (f2f meeting, video call)h
what is lean media
use for simple, clear task (emails, text msg)