chapter 3 Flashcards
what is Computer mediated communication CMC
communication thru electronic technology like the internet. acts as the bridge between sender and receive
what are the 2 forms of communication
asynchronous and syncrhonous communication
what is synchronous communication
happens in real time
both parities are engaged tg
example of synchronous communication
phone calls, video calls
what is asynchronous communication
doesnt happen in real time, response arent immediate
most cmc fall under thi
what are the examples of asynchronous communication
sending msgs, commenting
what is social presence theory (SPT)
how real or present 2 communicators feel to each other
what are social presence cues
verbal cues (tone of voice)
and
non verbal cues (facial expressions, body language)
characteristics of high social presence
more personal
its live
its direct (video calls)
what are some characteristics of low social presence
less personal
its not live (email, texts)
what are the effects of low social presence
msg more likely to be misundersttod
ppl may feel more hostile and self centered
more focused on task rather than interactions
what is media richness theory (MRT)
different media vary in their ability to convey rich information
what are the 2 media in media richness theory
rich media
lean media
what is rich media
use for complex, uncertain, or relational task (f2f meeting, video call)h
what is lean media
use for simple, clear task (emails, text msg)
what is the social identity model of deindividuation effect (SIDE model)
The SIDE model explains how anonymity and being in a group change people’s behavior online
what does the SIDE model argues about
Anonymity: Makes people act more like their group and less like individuals.
Deindividuation: Leads to behaviors they wouldn’t normally do alone, often more aggressive.
In CMC, what are deindividuating conditions are influenced by?
Anonymity: Enhances group mentality.
Lack of Non-Verbal Cues: Weakens personal identity.
Geographical Dispersion: Boosts online group identification
what is the social information processing theory (SIP) about
explain how ppl use CMC to develop interpersonal relationships over time even without non verbal cues
what does social information processing theory (SIP) means?
gaining info from other to form an interpersonal impression of who they are
what does the SIP theory states/ argues about
Adaptation: Users exchange social info through the content, style, and timing of messages.
Compensation: Creative users can bond strongly online, similar to face-to-face.
Slower Process: Info exchange and bonding take longer in CMC.
what is the hyperpersonal model about
CMC can be more personal than F2F.
what does the hyperpersonal communication argues
Crucial for forming impressions.
Senders can carefully craft their image.
Receivers may idealize the sender.
Excessive Personalization
what are thr 4 aspects of hyperpersonal communication
1, receivers (may idealizes senders due to absence of f2f cues)
2. senders (can optimize self presentation)
3. channel (delay in communication allows senders to edit and refine msg)
4. feedback process
