Chapter 3 Flashcards
1
Q
Corporate expansion by consolidating additional marketing functions and activities within a single management framework.
A
Market Integration
2
Q
Merging or buying the same market and industry
A
Horizontal Integration
3
Q
Buying your retail outlet
A
Forward Vertical Integration
4
Q
Buying your supplier/supply
A
Backward Vertical Integration
5
Q
Integration of two or more industry that are different with each other
A
Conglomerate Integration
