CHAPTER 3 Flashcards
it is not the strongest of the species that survive, nor the most intelligent, but the one most
responsive to change.
Charles Darwin
“Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you
off the map.”
Wayne Calloway, Former CEO, PepsiCo
The inventory of forces in the outside universe that influence the mission of an organization.
External Assessment
EXTERNAL STRATEGIC MANAGEMENT AUDIT
- Environmental Scanning
- Monitoring
- Forecasting
identifies external factors (opportunities and threats) that
could influence future decisions.
Environmental Scanning
the process of carefully tracking and observing the environmental changes
and seeing their effects
Monitoring
the result of scanning and monitoring.
Forecasting
APPROACHES and FRAMEWORKS IN ENVIRONMENTAL SCANNING:
- SWOT Analysis
- PESTEL
- Porter’s Five Forces Model
a framework for assessing and understanding the internal and external
factors that can impact an organization’s current and future strategic position.
SWOT Analysis
are internal factors that give an organization an advantage over others.
Identifying strengths helps organizations leverage their competitive advantages and build on
areas of excellence. (e.g. Strong brand reputation, skilled workforce, efficient processes, or
unique products.)
Strengths
Internal factors that place an organization at a disadvantage relative to
others.
Weaknesses
are external factors that an organization could exploit to its advantage.
Opportunities
are external factors that could pose challenges or risks to an organization.
Recognizing threats allows organizations to develop strategies to mitigate risks and navigate
external challenges.
Threats
provides a framework for analyzing and understanding the external
environmental factors that can impact an organization.
PESTEL Framework
these refer to the influence of government policies, political stability, and
the overall political climate of an organization.
Political Factors
Focuses on societal and cultural influences that can affect an organization,
including demographics, lifestyle changes, and cultural attitudes.
Social Factors