Chapter 3

Question 1

PIC (Overall)

Answer 1

-PIC is a strategic plan for new products
-The Product Innovation Charter is a document that outlines the strategic direction and guidelines for product innovation within an organization. It is a high-level document that provides a framework for the product development teams to identify and prioritize opportunities for innovation.

Question 2

Product platform planning

Answer 2

Product platform planning in product management refers to the strategic approach of designing and developing a common foundation or core technology upon which multiple products or product variants can be built.

Question 3

6 societal trends

Answer 3

1. “Just-in-time” life
2. Sensing consumers
3. The transparent self
4. In search of “enoughness”
5. Virtual made real
6. Co-creation

Question 4

product platform