Chapter 3 Flashcards
The demand curve-
- A schedule or graph showing the quantity of a good that buyers wish to buy at each price.
- It is generally downward-sloping with respect to price.
○ As the price of a good or service goes down, the quantity that consumers wish to buy will increase.
○ As the price of a good or service increases, the quantity consumers wish to buy will decrease.
- It is generally downward-sloping with respect to price.
This shows how the price decreases, the quantity increases for the amount of sales.
Why is this?
Substitution effect:
- The change in the quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods that are substitutes.
Income effect:
- The change in the quantity demanded of a good that results from the effect of a change in the good’s price on consumers’ purchasing power.
- Allowing customers to save more money—> Higher purchasing power: more purchasing.
Buying 5 or 6 things on sale for a total of $400 compared to buying 2 or 3 full price items for a total of $300.
Buyer’s reservation price
- The largest amount of money a buyer would be willing to pay for a unit of a good.
- If the reservation price exceeds the market price, the consumer will purchase the good.
- The higher the cost of an item, the more the company has to play around with the price.
If the price of an item is $20,000 and it increases to $22,000, a consumer would be more willing to pay that in comparison to an item which costs $1 increasing to $4.
The supply curve:
- A curve or schedule that displays the quantity of a goods that sellers wish to sell at each price.
- It is generally upward-sloping with respect to price.
- The seller charges a higher price for additional units in order to cover the higher opportunity costs of each additional unit.
Market equilibrium-
- At the intersection of demand and supply.
- All buyers and sellers are satisfied with their respective quantities at the prevailing market price.
No tendency for the system to change.
- All buyers and sellers are satisfied with their respective quantities at the prevailing market price.
Equilibrium price
Equilibrium price- price at which a good will sell.
Equilibrium quantity
Equilibrium quantity- quantity supplied and quantity demanded are equal.
Excess supply
Excess supply- the amount of which quantity supplied exceeds quantity demanded when the price of a good exceeds the equilibrium price.
Excess demand
Excess demand- the amount of which quantity demanded exceeds quantity supplied when the price of a good lies below the equilibrium price.
Change in quantity demanded
Change in quantity demanded- a movement along the demand curve that occurs in response to a price change.
Change in demand
Change in demand- a shift of the entire demand curve: A demand change at the same price.
Change in the quantity supplied
Change in the quantity supplied- a movement along the supply curve that occurs in the response to a price change.
Change in supply
Change in supply- a shift of the entire supply curve: a supply change at the same price.
Shifts in demand-
These are due to complements:
- Two goods are complements in consumption if an increase/ decrease in the price of one causes a leftward/ rightward shift in the demand curve for the other.
Shifts in demand:
These are due to substitutes:
- Two goods are substitutes in consumption if an increase/decrease in the price of one causes a rightward/ leftward shift in the demand curve for the other.