Chapter 3

Question 1

the written language of industry

Answer 1

lettering

Question 2

style of writing in which alternate lines of writing are reversed, with letters also written in reverse, mirror style.

Answer 2

Boustrophedon

Question 3

a font that is easy to read and is generally used in printing newspapers, magazines, and books.

Answer 3

modern roman

Question 4

a font that is common in posters, billboard signs, and car cards.

Answer 4

gothic

Question 5

a font that is cumbersome and is mostly used today in diplomas and certificates

Answer 5

old english

Question 6

a font that is also common in wedding invitations, diplomas, and certificates, and Christmas cards.

Answer 6

script

Question 7

a font that is slanting letters used in the headings of newspaper columns and in advertisements

Answer 7

italic

Question 8

what fonts can only be italicized?

Answer 8

roman and gothic letters can be italicized

Question 9

is the horixontal think stroke added to the end of the thin or thick stems

Answer 9

serif

Question 10

is the curved line which connects the stem to the serif

Answer 10

fillet

Question 11

other term of thin stem

Answer 11

hairline

Question 12

what are the types of stem?

Answer 12

thick and thin