Chapter 3 Flashcards
What is the vertical chain?
The process that begins with the acquisition of raw materials and ends with the distribution and sale of finished goods and services
What are the vertical boundaries of a firm
Define the activities that the firm itself performs as opposed to purchases from independent firms in the market.
What is the make-or-buy decision
A firm’s decision to perform an activity itself or to purchase it from an independent firm
What is upstream
early steps in the vertical chain
What is downstream
later steps in the vertical chain
What is the make-or-buy continuum
- Arm’s-lengths market transactions
- long-time contracts
- Strategic alliances and joint ventures
- Parent relationships
- perform activity internal
What are the benefits of using the market
- Achieving economies of scale
- Make use of the efficiency and innovations of the market
What are the costs of using the market
- Lack of coordination
- Private information may be leaked
- Transaction costs
Forms of vertical foreclosure (integration to tie op the channel)
- A downstream monopolist acquires a competitive upstream firm and refuses to purchase from other upstream suppliers.
- An upstream monopolist acquires a competitive downstream firm and refuses to supply other downstream firms.
- A competitive downstream firm acquires an upstream monopolist and refuses to supply its downstream competitors.
- A competitive upstream firm acquires a downstream monopolist and refuses to purchase from its upstream competitors.
Reasons to buy
- Exploiting scale and learning economies
- Bureaucracy effects: avoiding agency and influence costs
What are agency costs?
Costs associated with shirking and the administrative controls to reduce it
What is shirking
Managers and workers who knowingly do not act in the best interests of their firm
What are influence costs
Costs that arise when transactions are organized internally
Factors that prevent complete contracting
- bounded rationality
- Difficulties specifying or measuring performance
- Asymmetric information
What aspects to include in the Coordination of Production Flows through the Vertical Chain
- Timing Fit
- Sequence Fit
- Technical Specification
- Color Fit