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Marketing > Chapter 3 > Flashcards

Chapter 3 Flashcards

1
Q

What are the 3 factors marketers must consider that affect consumers’ MICROenvironment?

A

Company
Competition
Corporate Partners

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2
Q

What are the 6 factors marketers must consider that affect consumers’ MACROenvironment?

A

Culture
Demographics
Social/Natural Trends
Technology
Economic
Political/Legal

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3
Q

What are some examples of demographics?

A

Age
Gender
Income
race
Ethnicity

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4
Q

What the four generational cohorts and their respective birth years listed in the textbook?

A

Baby Boomers (1946 - 1964)
Generation X (1965 - 1981)
Generation Y (1982 - 1991)
Generation Z / Digital Natives (After 1991)

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Marketing (10 decks)

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