Chapter 3 Flashcards
What is quantity demanded?
The amount that the household/consumer wants to purchase given the price of the good.
e.g. how many cans of coke do you want to buy given the price of the can of coke?
What is the law of demand?
There is an inverse relationship between price and quantity demanded.
So when price goes down, quantity demanded increases.
Why is the demand curve downward sloping?
It’s the reason for the law of demand which is:
- the substitution effect
- the income effect
- the Law of diminishing marginal utility
What is the Substitution effect? (reason for law of demand)
Changes in price motivate consumers to buy relatively cheaper substitutes goods.
E.g. if price of milk increases the quantity demanded decreases because people are going to find substitute products to milk
What is the Income effect? (reason for law of demand)
Changes in price affect the purchasing power of consumers’ income.
E.g. when the price of milk goes down, the purchasing power increases as people are able to buy more. Or, if the price for milk goes up, people are going to stop buying more milk because the PP decreased.
What is the Law of Diminishing Marginal Utility? (reason for law of demand)
marginal = additional utility = satisfaction
As you continue to consume a given product, you will eventually get less additional utility (satisfaction) from each unit you consume.
E.g. if you are hungry an apple offers pretty high value. But, the more you consume, the less hungry you get making each additional apple less valuable.
A change in price moves _____ the demand curve.
along
If something else other than price changes it will ____ the demand curve. (either right or left)
shift.
due to increase or decrease in demand.
e.g. milk causes baldness so curve will shift to the left as demand will decrease.
What are the 5 shifters of demand?
causes the demand curve to shift
- Tastes/Preferences
- Number of Consumers
- Price of related goods (substitutes and compliments)
- Income
- Expectations
How would tastes/preferences cause the demand curve to shift?
E.g. if study came out and said milk makes kids smarter if they drink it every morning, the demand would increase so the demand curve would shift to the right
How would number of consumers cause the demand curve to shift?
E.g. more customers coming to town would increase the demand for milk
How would price of related goods cause the demand curve to shift?
E.g. almond milk and regular milk are substitutes for each other, cereal compliments milk. So, if price goes down for regular milk, demand would increase for almond milk. If price goes up for cereal, the demand for milk will decrease so will shift curve to the left.
How would income cause the demand curve to shift?
Depends on the type of product. There’s either normal goods or inferior goods.
Normal goods = income and the demand for the product are directly related. demand increases when income increases. you demand more of it because your income increased.
Inferior goods = Income and the demand for the product are inversely related.
How would expectations cause the demand curve to shift?
If you think price of milk will increase next week you are going to buy a lot of milk now. If you think milk will decrease you are going to wait to buy more then.
When there is a change in demand the price _______
Why is there a change in demand?
stays the same
Because of the 5 shifters