Chapter 25

Question 1

Marketing concept

Answer 1

Forcing on clients

Question 2

Concentrate Marketing

Answer 2

Niche marketing

Question 3

Marketing Mix

Answer 3

Product
Place
Price
Promotion

Question 4

Promotional Mix

Blend

Answer 4

Publicity
Sales Promotion 
Public relations 
Advertising 
Personal selling

Question 5

Most creditable

Answer 5

Word of mouth

Question 6

Distinguished a licensee from competition

Answer 6

Personal branding

Question 7

False: regarding advertisement

Answer 7

Advertisement always ends with a call of action

Question 8

True: regarding advertisement

Answer 8

Headlines

Question 9

Guerrilla Marketing

Answer 9

Unconventional & relies on ingenuity and surprise

Question 10

Common mistake advertising for realtor is

Answer 10

Failure advertisement in a prominent way

Team name registered

Question 11

Not - effective way for a license to communicate the VALUE of there services

Answer 11

Refrain from discussing the marketing

Question 12

Which of the following option is defined as a theme of personal business compassing a variety of attributes toot that distinguish a licensee from competitors

Answer 12

Personal brand

Question 13

Which of the following is meant to keep a product of or services at top of the line of the consumers

Answer 13

Reminder orientated messages

Question 14

And shopping behaviour model which of the following is not a main classification

Answer 14

Superior good

Convenience- groceries - no effort

• Shopping GOODS - research after comparison
• Speciality goods- sports car - complex
• Unsought goods - never thought off

Question 15

Shopping behaviour model - define shopping goods

Answer 15

Consumer only after made comparisons of competing goods of services