Chapter 23 Perfect competition Flashcards
what is market structure?
features of a market that affect the behavior and performance of the firms within the market
what are features of the market?
number of sellers, amount of info available, barriers to entry, product differentiation
why are market structures important?
- understanding market structure helps us understand firm behavior
- it helps us analyze industry output and efficiency
- it helps us understand how price is determined within a market
what is market power?
firm is considered to have market power when the firm can influence the price of the product it is selling or the terms in which the product is sold
what are in competitive markets?
firms that have little or no market power
what are in markets that are not competitive?
firms have a high degree of market power
what are perfectly competitive markets?
firms have no market power
what are perfectly competitive firms?
each firm is such a small part of the total industry that is can’t affect the price of the product it sells
why are firms price takers?
no individual firm can influence the price in the market, so firms must take the price that the market gives them
they take the market price and determine what quantity they want to produce at that price
each firm acts independently in a perfectly competitive market
what are assumptions about perfectly competitive markets?
- firms in the market produce identical products, so there are numerous perfect substitutes for a product
- consumers and producers have equal access to price info
- there are a larger number of firms in the market, and each firm supplies only a small portion of the market
- there are no barriers to entry or exit, so firms are free to enter and exit the market whenever they like
very rare to happen
lemonade stands, copy centers
what is no market power?
firms in perfect competition have a lack of leverage in their market, which means they have no market power or the ability to set price
what is no market power good for consumers?
guarantees they will receive competitive prices
what is an entire market (industry) graph?
demand curve is downward sloping
supply curve is upward sloping
what is an individual firm graph?
perfectly elastic demand curve bc if they try to charge a price above the market price no one will buy from them
what are price takers?
firms that have no market power in perfectly competitive markets bc they have to take the price that the market gives them
what is profit maximizing rule?
price takers will continue to produce output until MR=MC
when MR=MC is the profit maximizing point
this is the point where the difference between TR and TC is the greatest
what is average revenue(AR)?
total revenue divided by the number of units sold
AR=TR/q
will always be equal to price in perfect competition bc price is constant
what is marginal revenue(MR)?
the incremental change in revenue when we sell one more unit
MR=change in TR/change in q
what is total cost?
TC=ATC x q
what is MR in perfect competition?
in perfect competition the market price is the MR
in perfect comp. price is constant
firms produce at the point where MR=MC
MR=price
what output do firms choose for a perfectly competitive market?
P=MR=MC
what happens if MR>MC?
the firm should increase output until it reaches level q
what happens if MR<MC?
the firm should decrease output until it reaches level q