Chapter 21 - Questionnaire Development Flashcards
What is a questionnaire?
A series of questions used as a tool for systematically gathering data from study participants
What is the general Questionnaire Design plan (9 steps)
1) Identify general question categories
2) Select specific question topics
3) Choose question and answer types
4) Check wording
5) Choose order
6) Format layout
7) Pretest
8) Revise
9) Use
What is Systems thinking?
The process of identifying the underlying causes of complex problems so that sustainable solutions can be developed and implemented
What are Open-ended vs. Close ended questions?
- Open ended allows for unlimited number of responses and for people to explain their answers at length
- Close ended allows for a limited number of possible responses
What is a Likert scale?
A Likert scale presents ordered responses to a questionnaire item that asks participants to rank preferences numerically from 1-5
What is Anonymity?
The inability of a participant’s identity to be discerned from his or her responses to a survey instrument or records in a database.
What is Habituation?
An error that occurs when participants completing a questionnaire or interview become so accustomed to giving a particular response (like “agree . . . agree . . . agree . . .”) that they continue to reply with the same response even when that does not match their true perspectives.
What is a filter/contingency question?
A question that determines whether the respondent is eligible to answer a subsequent question or set of questions.
What can skip-logic code do?
It can automatically hide irrelevant questions from participants based on their responses to filter questions
What is Reliability/Precision vs. Validity/Accuracy?
- Reliability is more when there are consistent responses for the same questions or the same outcomes (think about a dart hitting the same spot on a target consistently)
- Validity or accuracy of a survey instrument or a diagnostic test is established when the responses are correct (the dart hitting the target)
What is internal consistency?
It is an aspect of reliability which is present when the items in a survey instrument measure various aspects of the same concept
What is Content/logical validity ?
Content validity, is present when subject-matter experts agree that a set of survey items captures the most relevant information about the study.
What is Face validity?
Face validity is present when content experts and users agree that a survey instrument will be easy for study participants to understand and correctly complete.
What is Construct validity?
Assesses how well a test measures a concept it was designed to evaluate
What is Factor analysis?
A sophisticated statistical method aimed at reducing a large number of variables into a smaller set of factors