Chapter 21 Pricing (3) - Other considerations Flashcards
Profit criteria: 3 commonly used functions are?
- net present value
- internal rate of return
- discounted payback period
What is a profit criterion?
-This is often a single figure that tries to summarise the relative efficiency of contracts with different profit signatures.
What is net present value?
-discounting the profit signature at the risk discount rate produces a net present value.
How good is net present value as a profit criterion?
- The higher the NPV between two investments the better.
- This choice is optimal and cannot be improved.
- The NPV is the best profit criterion to use, if any other profit criterion disagrees with it a company should go with the NPV.
The important results of the NPV depends on several assumptions including?
- there is a perfectly free and efficient capital market.
- when two risky investments are compared, each is discounted at a risk discount rate appropriate to its riskiness.
Practical points to consider when using the NPV profit criterion
- it is subject to law of diminishing returns.
- it says nothing about competition. There is no point in designing a contract with a high NPV if it cannot be sold.
How should the NPV be expressed?
- when observed in isolation NPV doesn’t give us any meaningful information.
- eg you can double the NPV by doubling premiums used in the model points.
-One approach is to express NPV in a way that reflects the effort that would be expended on selling a policy. One such measure is initial commission that rewards the salesperson.
- In proportion to total discounted premium income since this relates to the size of the market.
- An advantages of this method is that it focuses on increasing market share of company.
What is the internal rate of return?
- The rate of return at which the discounted value of the cashflows is zero.
- All other things being equal a company should prefer a contract that has a higher internal rate of return.
- the IRR doesn’t always agree with NPV.
How good is IRR as a profit criterion?
- The NPV may be more reliable in some cases, for example:
- If there is more than one change of sign in the stream of profits in the profit signature, there is generally not a unique IRR.
- NPV can be related to useful indicators of policy’s worth to the company in terms of market share. There no way to do this with IRR.
- If the policy makes profits from the outset then the IRR may not even exist. The NPV always exists, however.
What is discounted payback period?
-the policy duration at which the profits that have emerged so far have present value zero ie time it taks company to recover its initial investment with interest at risk discount rate.
How good is the discount payback period?
- This method ignores all cashflows after the discounted payback period.
- A company with limited capital might prefer to sell contracts with the shortest payback periods possible.
Marketability
- The premiums produced need to be considered for marketability.
- This might lead to reconsideration of:
- the design of the product, so as either to remove features that can increase riskiness of the net cashflows, or include features which will differentiate the product from those of competing companies.
- the distribution channel to be used, if that would permit either a revision of the assumptions to be used in model, or higher premium to be used without loss of marketability.
- the company’s profit requirement
- whether to proceed with marketing the product.
Competitveness
- rating factors need to be consistent with competition to avoid/reduce anti-selection risk.
- Volume is important to cover fixed expenses. Premiums may need to be reduced in order to secure sufficient volumes against competition.
- Inadequate premiums may be charged eg loss-leader product however this must be compensated by large margin in other lines of business.
- A product lines should aim to meet return on capital requirements, taking all cross-subsidies into account.
The impact of competitor pricing on the insurer depends on the?
- market structure
- sales channel
- features of the product
- availability of product
- availability of comparison of quotes
- other features of the market
Reserving & Solvency capital requirements
- premiums rates should explicitly include the cost of holding the supervisory reserves and required solvency capital in the profit calculation.
- The charge is the investment cost arising from holding the underlying assets as “locked-in” statutory capital rather than investing them directly in business acquisition.
- SCR may be reduced by the use of suitable reinsurance arrangements.