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Sales and Marketing > Chapter 21 Facebook and Social Media > Flashcards

Chapter 21 Facebook and Social Media Flashcards

1
Q
A
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2
Q

What was the first social media ever?

A

The first social media ever was Club Nexus in 2001.

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3
Q

What email type did Facebook initially require for account registration?

A

Facebook initially required .edu emails to register accounts.

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4
Q

How did Facebook start generating revenue?

A

Facebook started showing ads from Microsoft to generate revenue.

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5
Q

What was the focus of Facebook founders regarding user experience?

A

Facebook founders were focused on maximizing the user experience instead of revenue.

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6
Q

How does Facebook target advertisements?

A

Facebook targets advertisements very effectively using the user’s info and giving customized ads.

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7
Q

What are the three ways to buy ads on Facebook?

A
  1. Buy self-serve ads on Facebook (the hardest).
  2. Buy ads on Facebook through a Facebook certified marketing partner.
  3. Facebook will manage accounts for large advertisers.
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8
Q

How are all ads bought on Facebook?

A

All ads are bought in an online automated, first-price or first bid auction.

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9
Q

What do bid strategies on Facebook help with?

A

Bid strategies are cost control tools that help bidders choose what option fits best with their advertising needs.

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10
Q

How many characters are allowed on X?

A

280 characters are allowed on X.

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11
Q

Are the majority of X users American?

A

The majority of X users are not American.

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12
Q

Which company owns YouTube?

A

Google owns YouTube.

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13
Q

How many total users worldwide use YouTube?

A

YouTube has 2.7 billion users.

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14
Q

Which company owns Reddit?

A

Advance Publications owns Reddit.

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15
Q

Is Reddit’s audience primarily men or women?

A

Reddit users are primarily men.

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16
Q

What is the key feature of Snapchat?

A

The key feature of Snapchat is that the chats and pictures disappear after a certain time.

17
Q

What percent of teens use Snapchat as of December 2023?

A

Approximately 60% of U.S. teenagers aged 13 to 17 reported using Snapchat.

18
Q

What social media site is known as a visual discovery engine?

A

Pinterest is known as the visual discovery engine.

19
Q

What is LinkedIn’s defining differentiation?

A

LinkedIn’s defining feature is that it connects job seekers with jobs.

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