Chapter 20 Flashcards
What is E-Marketing?
The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using the internet
What is the difference between E-Marketing, Internet Marketing and Digital Marketing?
Very little difference
What are some characteristics of E-Marketing?
- Connectivity
- Interactivity
- Addressability
- Control
- Accessibility
What is Addressability? Thanks to Addressability firms can…
- a marketer’s ability to identify customer before the customer makes a purchase
- address specific customer needs
Effectively manage the 4 p’s
What does interactivity focuses on?
This interactivity helps marketers focus on high quality relationships
What is Accessibility? and they are managed through things like…
- Accessibility refers to the customer’s ability to obtain information about a company, product, and/or service
- Branded Blogs and Branded Mobile Apps
What is the difference between Accessibility and Addressability?
In accessibility the info about the brand is made available for the customer while in Addressability info about the customer is available for the brand
What is Conectivity? what did it create?
- E-Marketing connects customers to marketers and other customers
- Customer to customer interaction
What is Control? and what does it increase?
- With E-Marketing, customers have much more control over what information they see
- Increases the need for consumer-generated content
Why does consumer generated marketing exists?
- Consumers now have a greater need to express their opinions
- Consumers trust other consumers over corporations
What are some Platforms for consumer generated Marketing
- Social Networks
- Photo Sharing
- Video Sharing
What is Social Networks?
a network of social interactions and personal relationships
