Chapter 20

Question 1

….. is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Answer 1

Sustainable marketing

Question 2

Companies use ….. that lead customers to believe they will get more value than they actually do.

Answer 2

deceptive practices

Question 3

Salespeople use ….. that persuades people to buy goods they had no intention of buying.

Answer 3

high pressure selling

Question 4

Producers use ….. to cause their products to become obsolete.

Answer 4

planned obsolescene

Question 5

….. is the organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Answer 5

Consumerism

Question 6

….. involves earning profits while helping to save the planet.

Answer 6

Environmental sustainability

Question 7

….. involves not just cleaning up the waste but also eliminating or minimizing waste before it is created.

Answer 7

Pollution preventation

Question 8

….. involves minimizing the pollution from production and all environmental impact throughout the full product life cycle.

Answer 8

Product stewardship

Question 9

….. policies are board guidelines that everyone in the organization must follow that cover distributor relations, advertising standards, csutomer service, pricing, product development and general ethical standards.

Answer 9

Corporate marketing ethics