Chapter 2: The Personal Training Profession Flashcards
Operational costs
The various monetary requirements associated with the day to day running of a business.
High intensity interval training (HIIT)
An exercise training method defined by intervals of near maximal intensity broken up by relatively short rest periods.
Adherence
The level of commitment to a behavior or a plan of action.
Prospect
An individual who has been identified as a potential client.
Sales process
A system for learning about the needs of a potential client to be able to identify and prevent a number of solutions for those needs.
Open-ended questions
Non-directive questions that can’t be answered with a simple yes or no answer, they require critical thinking to formulate a response.
Working the floor
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.
Rapport
A relationship which two people understand each other’s ideas, gave respect for one another, and communicate well.
Forecasting
A business management technique that helps predict how much work is needed to meet a revenue goal.
Unique selling proposition (USP)
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
Brand
A product or service by specific, unique characteristics.
SWOT analysis
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.
