Chapter 2: Strategic Management of Stakeholder Relationship Flashcards
is defined as a plan of action taken to achieve objectives.
Strategy
process of the stralegy involves three steps:
- Formulation
- Implementation
- Evaluation
is a process of creating a competitive advantage over its competitors and sustaining this advantage in the long term.
Strategic Management
This is initially performed by creating and /or clarifying your business vision/mission and identifying goals/objectives
Establish goals
what the company envisions itself to be in the future or to become
Vision
describes what the company is all about, who they are, what and
how they do things, and for whom
Mission
desired outcomes of planning, broader than objectives
Goals
aimed targets that are needed to achieve goals
Objectives
Perform through analysis and assessment of the internal and external environment of the company.
Scan environment
looks at the external opportunities and threats, given the dynamics of a particular industry
External
develops top-level strategies that can be trickled down to the rest of
the organization
Formulation
executes developed plans by providing detailed objectives and
action plans
Implementation
measures and assesses results, and recommends changes for improvement if necessary
Evaluation
is a member of “groups without whose support the organization would cease to exist”
Stakeholder
is a person or group that has an interest in a company and can either affect or be affected by the business.
Stakeholder
defines a stakeholder as “any group or individual affect or the achievement of the organization’s objectives.”
Edward Freeman - stakeholder approach 1984
It is a theory of organizational management and business ethics that addresses morals and values in managing an organization.
Stakeholder Theory
“Principle of Who or What Really Counts”
Stakeholder Theory
is usually accountable to a broad range of stakeholders, including shareholders, who are an integral part of an organization’s strategy execution.
Organization
are often the party with the most direct and obvious interest at stake in business decisions, they are one of various subsets of stakeholders,
as customers and employees also have stakes in the outcome
Shareholders
The holders of each separate kind of interest in the entity’s affairs are called a
Constituency
Stakeholders can be two types
- Internal Stakeholders
- External Stakeholders
These are groups or individuals who are directly engaged in economic transactions within the business, such as employees, owners, investors, suppliers, creditors, etc.
Internal Stakeholders
These are groups or individuals who need not necessarily be engaged in transaction with the business but are affected in some way from the decisions of the business, such as customers, community, trade unions, and the government.
Secondary or External Stakeholders
Some Effective techniques to identify key stakeholders:
1) Brainstorming
2) Determining power and influence over decisions
3) Determining influence on mission, vision, and strategy formulation
4) Checklist
5) Involve the already identified stakeholders
This is done by including all the people already involved and aware of the company and its objectives and encouraging them to come out with their ideas.
Brainstorming
Identify the individuals or groups that exercise power and influence over the decisions the firm makes.
Determining power and influence over decisions
Analyze the importance and roles of the individuals or groups who should be consulted as strategy is developed or who will play some part in its eventual implementation.
Determining influences on mission, vision and strategy formulation
Once the stakeholders are identified, it is important to manage their interests and keep them involved and supportive.
Involve the already identified stakeholders
This is a daunting task to be performed tactfully by managers so that the organization’s higher objectives are not subordinated by individual interests.
Involve the already identified stakeholders
Starts within an organization when it embeds and aligns its CSR initiatives as part of the company’s overall strategy
Strategic CSR
Tactics to maintain positive stakeholder relationships
- Group your stakeholders
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