Chapter 2: Strategic Management of Stakeholder Relationship Flashcards
is defined as a plan of action taken to achieve objectives.
Strategy
process of the stralegy involves three steps:
- Formulation
- Implementation
- Evaluation
is a process of creating a competitive advantage over its competitors and sustaining this advantage in the long term.
Strategic Management
This is initially performed by creating and /or clarifying your business vision/mission and identifying goals/objectives
Establish goals
what the company envisions itself to be in the future or to become
Vision
describes what the company is all about, who they are, what and
how they do things, and for whom
Mission
desired outcomes of planning, broader than objectives
Goals
aimed targets that are needed to achieve goals
Objectives
Perform through analysis and assessment of the internal and external environment of the company.
Scan environment
looks at the external opportunities and threats, given the dynamics of a particular industry
External
develops top-level strategies that can be trickled down to the rest of
the organization
Formulation
executes developed plans by providing detailed objectives and
action plans
Implementation
measures and assesses results, and recommends changes for improvement if necessary
Evaluation
is a member of “groups without whose support the organization would cease to exist”
Stakeholder
is a person or group that has an interest in a company and can either affect or be affected by the business.
Stakeholder