Chapter 2: Sharing Economy

Question 1

What are factors fueling collaborative consumption?

Answer 1

1. Economic recession increasing demand for low-cost options
2. Unemployed pople looking for income
3. Environmental benefits

Question 2

What are costs that sharing economy startups save?

Answer 2

1. Capital investment
2. Utilities
3. Maintenance

Question 3

What is a major issues for online ratings?

Answer 3

Can reflect crowd’s bias and reinforce discrimination

Question 4

What are three challenges that Uber face?

Answer 4

1. Regulatory concerns
2. Maintenance of a quality service
3. Uncertainty of expanding in global markets

Question 5

What is a social graph?

Answer 5

Refers to the global mapping of users and organizations and how they are connected

Question 6

What are the four differences in competitive dynamics of smartphones?

Answer 6

1. Access to address book
2. Access to phone’s media library
3. Push notifications
4. Icon on home screen

Question 7

What are two important technological components of facebook?

Answer 7

1. Open Source Software (OSS): Software that is free and whose code can be accessed by anyone
2. Content Delivery Networks (CDN): Refers to systems distributed throughout the internet to help improve delivery speeds of web pages

Question 8

What is content adjacency?

Answer 8

Concern that advertisement will run near offensive material

Question 9

What are the three main reasons people are offline?

Answer 9

1. Data is too expensive to many of the poor
2. Services are not designed for emerging markets
3. Content is not compelling enough to draw in non-users