Chapter 2 Research designs Flashcards
Longitudinal research
Is case study research conducted over an extensive period of time. It often looks at the progression/changes to the item being researched.
What is a research design? and factors to consider when choosing
A research design provides a framework for the collection and analysis of data. The choice of a research design is based on the priority given to e.g: expressing causal relationships, generalizing to larger groups, understanding behavior, etc.
What is a research method?
Is simply a technique for COLLECTING DATA. It can be a wide variety of things e.g.: A self-completion questionnaire, structured interview, or participant observations.
Give examples of different research designs:
Experimental design, cross-sectional or social survey design, Longitudinal, case study design, comparative design
What is meant by reliability?
Reliability is concerned with the question of whether the results of a study are repeatable. “Are the results of a given experiment consistent when the experiment is repeated?”
What is three prominent criteria for the evaluation of business and management research?
Reliability, replication, and validity
What is meant by replicability?
A study is evaluated differently if it is replicable or not. It has to be stated how the procedure looked like when conducting the study in order for it to be replicable.
What is meant by validity?
Validity is concerned with the integrity of the conclusions that are generated from a piece of research. It can be divided into measurement validity, internal validity, external validity, and ecological validity.
Internal validity?
Is related to causality. Internal validity is concerned with the question of whether a conclusion that incorporates a causal relationship between two variables holds water.
Independent variable
Tries to answer and determine if changes in an independent variable affect the dependent variable.
Dependent variable
A variable that is hypothesized to be dependent on changes in one or more independent variables.
Representative sample
A representative sample that is studied allows us to generalize conclusions from the study to the population/real world
What is naturalism?
It has three different meanings explained in the books:
#1: Means viewing all objects of study -whether natural or social ones - as belonging to the same realm.
#2: Means being true to the nature of the phenomenon being investigated.
#3: Is a style of research that seeks to minimize the intrusion of artificial methods for data colection.
Why is Experimental design rarely used in business and management research?
Because it is difficult to achieve the requisite level of control when dealing with organizational behavior. Control is important in experimental design.
Why is experiemntal design a great research design?
Because the findings in experimental designs are often considered trustworthy and robust in their findings of causal relationships. Causal relationships can be hard to be sure of in other designs.