Chapter 2 - Process of internationalization of the company Flashcards

1
Q

Determinants for selection of target countries

A
  1. Factors related to the firm itself: market positioning, new product development
  2. Factors related to country: cost of productive factors, economic policy
  3. Factors related to industry: level of rivalry between companies, suppliers
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2
Q

definition of competitive advantage & factors

A

characteristics of a firm that differentiates it from others by placing it in a superior comparative position

  1. must be related to key success factor in market
  2. must be substantial to make a difference
  3. must be sustainable facing changes in environment
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3
Q

Porter’s diamond - condition factors

A

endowment of relevant & specialized production factors that are scarce and difficult to immitate

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4
Q

Porter’s diamond - home demand conditions

A

domestic demand gives their companies a clearer or earlier picture of the new needs of customers

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5
Q

Porter’s diamond - related & supporting industries

A

presence of other sectors that supply, collaborate or provide their services to the reference sector

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6
Q

Porter’s diamond - firm strategy & structure

A

inner rivalry pressures competitiveness

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7
Q

definition of industrial districts and clusters

A

agglomerations to firms connected by the same economic activity and located in a specific geographic environment

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8
Q

on advanced economies

A
  • definition: postindustrial countries characterized by high per-capita income, highly competitive industries and well-developed commercial infrastructures
  • who: Australia, Canada, Japan, New Zealand, USA, most European countries
  • purchasing power, few restrictions on international trade & investment & host the world’s largest MNEs
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9
Q

on developing countries

A
  • definition: low-income countries characterized by limited industrialization & stagnant economies
  • Africa, most of south Asia, Latin America
  • highly developed in historical/cultural terms but hindered by high infant mortality, malnutrition, short life expectancy, illiteracy
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10
Q

on emerging market economies

A
  • former developing economies that have achieved substantial industrialization
  • mainly in Asia, Eastern Europe, BRIC
  • rapidly improving living standards & growing middle class with rising economic aspirations
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11
Q

on ethnological/silent language

A

cultures differ in the way they communicate through non-verbal means

  • perception of time: sequential and scarce (germanic culture) fluid, circular (arabic culture)
  • perception of space: social distance
  • material goods: importance of financial wealth as a sign of status
  • friendship: short, superficial
  • agreement: western in writing, eastern verbal
  • context
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12
Q

HOFSTEDE’S research power distance definition

A

extent to which people in certain societies accept inequality in power distribution

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13
Q

HOFSTEDE’S research individualism/collectivism definition

A

individuals look after their own or immediate relative interests

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14
Q

HOFSTEDE’S research uncertainty avoidance definition

A

ambiguity & unpredictability is not accepted and there is a continual search to codify, plan, regulate the environment

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15
Q

HOFSTEDE’S research masculinity/femininity definition

A

high value given to assertive, competitive behavior

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16
Q

definition country clusters

A

grouping countries according to their degree of geographical, linguistic, religious, historical and social proximity

17
Q

definition country risk

A

exposure to potential loss or adverse effects on company operations and profitability caused by developments in a country’s political or legal environments

18
Q

definition globalizer forces

A

forces that lead companies to globalize their activities. this causes homogenization of its activities and concentration of resources

19
Q

definition of fragmenter forces

A

other forces favor the dispersion of activites and adaptation to local markets

20
Q

on global industry

A

there are a few major competitors that dominate global competition, the supply structure is specialized, there are no significant barriers

21
Q

on multidomestic industry

A

competition is very fragmented, there are many competitors and are present in all countries

22
Q

why is a country attractive?

A

it’s attractive if, in investing in that country, an investor gets a return equal or higher than his/her risk-adjusted weighted cost of capital

23
Q

market opportunities are assessed based on…

A

based on

  • market size
  • market growth
  • quality of demand
24
Q

on industry assessment

A

industry assessment measures how easy it is to compete in the country:

  • quality of competitive climate
  • quality of industry competitive structure
  • investment incentives granted by governments
25
Q

the resources that attract foreign investors fall into 3 broad categories:

A
  • natural resources:
  • human resources:
  • infrastructure and support industries:
26
Q

on country image

A

IC (country image) = Product/country + Communicative action policy

27
Q

dimensions of country image PEST

A

1) political
2) economic
3) social
4) technological

28
Q

on brand Spain

A
  • country’s image is evolving positively, but is mostly confusing, stereotyped and insufficient to clearly support the choice
  • new positioning must take into account the need to convey that Spain is a country which is enthusiastic, creative and innovative