Chapter 2- Price Determination In A Competitive Market Flashcards
Three functions of price?
…………………..:….if price increases
Rationing function- consumers are more rational
Incentive function- producers produce
More
Signalling function- entrepreneurs enter the market
Define demand?
Demand is the amount that consumers are willing and able to buy at each given price level
When is there an extension in demand?
An EXTENSION in demand arises when price falls
When does a contraction in demand occur?
A contraction in demand is when there is an increase in price
Study diagram
Study diagram in book on demand
What are the determinants of demand?
- consumer tastes and preferences
- prices of substitutes
- prices of complementary goods
- change in income
- advertising and publicity
- change in population
- consumer confidence
- change in quality
- weather conditions
- the law
- uncertainty of future prices
- fashion
- interest rates
Define substitute?
A substitute is a replacement for another product
Define complementary goods?
Complementary goods are goods that are consumed together
Define normal goods?
Normal goods are goods and services that will see an increase in demand when income rises
Define composite demand?
Composite demand is when a good is demanded for more than one purpose so that an increase in demand for one purpose reduces the supply for the other purpose
*graph is like a ppf one see book for an example
Define derived demand?
Derived demand is when the demand for one good or service comes from the demand for another good or service
Eg if u demand more electronics, u demand more labour(in china)
Define price elasticity of demand?(PeD)
The responsiveness of quantity demanded to a change in the price of the good
Formula for ped?
Ped= %🔺Qd/%🔺P
What does it mean when Ped is above 1?
- If the number is above 1, the good has a PRICE ELASTIC DEMAND-> the bigger the number, the flatter the curve, the greater the elasticity
- A FALL in price means quantity demanded RISES by PROPORTIONATELY MORE THAN THE PRICE CUT
- A fall in price will lead to a increase in revenue because there will be a more than proportional change and so a big responsiveness
- STUDY DIAGRAMS IN BOOK
What does it mean when Ped is between 0&1?
- between 0&1 means the good has price inelastic demand.
- when price falls, quantity demanded increases but by a SMALLER PROPORTION than the fall in price
- demand is relatively unresponsive to price changes
- when price falls, total revenue will FALL
- there are more customers, but each one paying a proportionally lower price and therefore overall revenue falls.
*study diagrams
Factors that determine Ped?
- availability of substitutes-> more substitutes, more elastic
- time eg out at pub and want to hire a taxi - at 3pm elastic but at night inelastic
- whether the good is luxury (elastic but can be argued to be inelastic) or necessity (inelastic)
- proportion of income spent on a good > if its a cheap good eg freddos then inelastic
- habit forming products eg tobacco