Chapter 2 - General Flashcards
Behavioral Scientist
A scholar who uses the scientific method to test hypotheses in order to predict future behavior of other people.
Rhetorician
A scholar who studies how symbolic forms can be used to identify with people or persuade them towards a certain point of view.
Objective Approach
The logical belief in there being one ultimate truth that can be discovered through repeated experimentation.
Interpretive Approach
The mindset that multiple different meanings and truths can be found through linguistically analyzing communication texts.
Burke’s dramatistic penta
Method of rhetorical criticism to analyze a speaker’s persuasive strategy: Act, Scene, Agent, Agency, and Purpose.
Epistemology
Study of knowledge itself.
Determinism
The belief that behavior is caused by two factors: genetics and environment.
