Chapter 2: Foundation of Marketing Analytics

Question 1

Spreadsheet tools

Answer 1

An interactive software application for structuring, transforming, analyzing, and storing data in rows and columns

Question 2

Tabular Form

Answer 2

Rows and Columns

Question 3

Programming

Answer 3

The process of solving a given problem using executable computer algorithms, well-defined procedures for solving problems

Question 4

Programming language

Answer 4

A formal set of instructions that can be used to product various kinds of data output

Question 5

Programming tool

Answer 5

A software package that allows for the execution of a programming language

Question 6

Statistical Programming Tool

Answer 6

A programming tool focuses on statistical analyses of data

Question 7

Programming code

Answer 7

Statements written in a particular programming language

Question 8

Programming software for data

Answer 8

Specialized computer programs for analysis using programming code

Question 9

Non-programming software for data

Answer 9

Specialized computer programs for analysis using a graphical interface

Question 10

Categorical Data

Answer 10

(non-numeric/numeric labels)

Question 11

Continuous

Answer 11

(true numbers)