Chapter 2. Competitive markets: demand and supply Flashcards
What is a market?
Any kind of arrangement where buyers and sellers (of goods, services or resources) are linked together to carry out an exchange
What is competition?
process in which rivals compete in order to achieve some objective
What does a greater degree of competition between sellers lead to?
smaller market power, weaker control over price
What is market power/monopoly power?
control that a seller may have over the price of the product it sells.
What are competitive markets composed of?
large numbers of sellers and buyers acting independently
How is price determined in competitive markets? (2)
No individual has ability to control price of product sold
Price is determined by interactions of many sellers and buyers + through demand and supply
What is demand?
quantities of a good or service the consumer is willing and able to buy at a range of prices during a particular time period, ceteris paribus
What is a demand curve?
A curve showing the relationship between the quantities of a good consumers are willing and able to buy during a particular time period, and their respective prices
What does the law of demand state?
ceteris paribus, there is a negative causal relationship between a good’s price and the quantity demanded by consumers over a time period
What are the explanations for why the demand curve slopes downward?
- principle of decreasing marginal benefit/ law of diminish marginal utility
- the income effect
- the substitution effect
How does the principal of decreasing marginal benefit explain the law of demand?
since marginal benefit falls as quantity consumed increases, the consumer will be persuaded to buy each extra unit only if its price falls
What is marginal benefit?
extra or additional benefit received from consuming one more unit of a good
How does the the income effect explain the law of demand?
as price of a good decreases, quantity demanded increases because consumers now have more real income to spend (more buying power)
How does the the substitution effect explain the law of demand?
as price of a good decreases, consumers switch from other substitute good to this good as its price is comparatively lower
What does a change in price cause? How is this represented on the demand curve?
Change in price causes change in quantity demanded → movement on demand curve
What does a change in a non price determinant cause? How is this represented on the demand curve?
Change in a nonprice determinant causes change in demand → shift in demand curve
What is market demand?
sum of all individual consumer demands for a good or service.
What are non-price determinants of demand?
the variables (other than price) that can influence demand, and that determine the position of a demand curve
What does a rightward/upward shift of the demand curve indicate?
more is demanded for a given price
What does a leftward/downward shift of the demand curve indicate?
less is demanded for a given price
What are the six non-price determinants of market demand?
Income in the case of normal goods Income in the case of inferior goods Preferences and tastes Price of substitute goods Prices of complementary goods Demographic changes
What is a normal good?
a good the demand for which varies positively with income
What is a inferior good?
a good for which varies negatively with income (e.g. second hand cars)
What are substitute goods?
two/more goods that satisfy a similar need, so that one can be used in place of another
What are complements/complementary goods?
two/more goods that tend to be used together
What is the relationship between the demand of complementary goods?
They are directly proportional
What is supply?
various quantities of a good a firm is willing and able to produce and supply to the market for sale at different possible prices, during a particular time period, ceteris paribus.
What is a supply curve?
A curve showing the relationship between quantities of a good that firms are willing and able to produce and sell during a particular time period and their respective prices, ceteris paribus
What does the law of supply state?
ceteris paribus, there is a positive causal relationship between the quantity of a good supplied over a particular time period and its price
What are the explanations for why the supply curve slopes upward? (2)
- Higher prices generally mean that the firm’s profits increase, and so the firm faces an incentive to produce more output
- Higher prices mean that more firms can cover costs
What is market supply?
sum of all individual firms’ supplies for a good.
Why does the vertical supply curve occur? (2)
- Fixed quantity of the good supplied because there is no time to produce more of it
- Fixed quantity of the good because there is no possibility of ever producing more of it.