Chapter 2 - Competitive Markets Flashcards
Sub-market
A recognised or distinguishable part of a market. Also known as a market segment.
Market
Where or when buyers and sellers meet to trade or exchange products
Demand
The quantity of a product that consumers are able and willing to purchase at various prices over a period of time
Notional demand
The desire for a product
Effective demand
The willingness and ability to buy a product
Ceteris paribus
Assuming other variables remain unchanged
Demand curve
This shows the relationship between the quantity demanded and the price of a product
Demand schedule
The data that is used to draw the demand curve for a product
Movement along the demand curve
This is in response to a change in the price of a product
Consumer surplus
The extra amount that a consumer is willing to pay for a product above the price that is actually paid
Disposable income
Income after taxes on income have been deducted and state benefits have been added
Real disposable income
Disposable income and result has been adjusted to take into account changed in the price level
Normal goods
Goods for which an increase in income leads to an increase in demand
Inferior goods
Goods for which an increase in income leads to a fall in demand
Substitutes
Competing goods