Chapter 2: Balanced Scorecard and Strategy Map Flashcards
1
Q
Define
Objective 2: Understand how the balance scorecard shows the cause and effect hypothesis of a company’s strategy across 4 different perspectives
A
1
Q
Define
Objective 1:Explain why both financial and non financial measures are required to evaluate a company’s strategy
A
2
Q
Define
Objective 3: Explain why a clear strategy is vital for a company
A
3
Q
Define
Objective 4: Appreciate the role of strategy map to translate strategy into financial, customer, process and ca
A
