Chapter 2 Flashcards
1
Q
Franchising
A
Allows a company to expand more rapidly by using other peoples money rather than acquiring its own financing.
2
Q
Who grants certain rights to the franchisee?
A
The company or franchisor.
3
Q
What kind of rights are given to franchisee?
A
The right to use its trademark, signs, proven operating systems, operating procedures, reservation systems, Marketing, purchasing discounts.
