Chapter 2

Question 1

They give a quota or agree on a target at the beginning of the quarter …

Answer 1

Quota :the part, share or amount allotted to each member of a group etc .
سهميه

Question 2

This idea of changing targets to make everyone feel good will lead to a further weakening of morale, hope, expectations, and skills, and everyone will start assigning reasons—better known as excuses—as to why the team is unable to attain its targets. Never reduce a target.

Answer 2

Moral :emotional state روحيه

the soldiers’ morale was low

Question 3

it judges the project, clientele, economy, and individual to be deficient as a means of justifying why things are not working out

Answer 3

Deficient: lacking كمبود

the patient is deficient in vitamin C

Question 4

I can assure you from experience—after 30 years of building companies and bringing new products and ideas to market—that there will be something you will never foresee, regardless of how detailed your business plan is.

Answer 4

Foresee: anticipate

I did not foresee that you would be unkind and fickle

Question 5

For some reason, people who develop an idea about something they want to bring to the market tend to embrace a sense of optimism that frequently causes them to grossly misjudge what it will take to complete their project

Answer 5

Grossly: disgustingly

Question 6

I’m not telling you to be pessimistic; just be prepared.

he is pessimistic about the future

Answer 6

Pessimistic بدبين