Chapter 2 Flashcards
Quantitative Research
methods large scale surveys
gathers data to quantify
Qualitative Research
methods that can’t be quantified
in-depth knowledge of social life, institutions and processes.
Focus groups, participants observations and interviews.
literature review
research of previous studies relevant to a paticular topic
Operational Method
clear and precise definition to observe and measure correctly.
Ethnography
studying people in there own environment. to understand the meanings they attribute to each activity.
Written work from study.
Rapport
a positive relationship by mutual trust or sympathy.
Access
process ethnographer gains entry to feel setting.
thick description
detailed data on interactions and meaning in a cultural context. perspective of it’s members.
Reflexivity
how the identity and activities of researcher influence what is going on in a field setting.
Grounded Theory
Data in categories
look for relationships among categories.
informed consent
respondents freely participating and understand nature of research.
close ended questions
limit on possible response
open ended questions
wide variety of responses
probability sampling
procedure results in sample group mathematically reflects characteristics
overt intentions
open about intensions
